Privacy Policy

In future the protection of privacy is crucial and a key factor for the success of Internet-based business models and the development of an Internet-based economy. By means of the present declaration on the protection of data, DIARECT AG, would like to emphasize its commitment to the protection of privacy. Therefore, kindly find in the following how we deal with personal data on this website.
The present declaration on the protection of data applies to this website as well as to all further websites referring to this declaration on the protection of data. Possibly, different data protection regulations shall be applied to individual companies of the DIARECT AG. For this reason, we kindly ask you to read the declarations on the protection of data of all websites published by the DIARECT AG and visited by you in an attentive way.

Global data protection standards
Our handling with personal data complies with the global policies, principles and standards concerning the transparency in the use of personal data, the observance and granting of rights, access regulations, provisions to assure data integrity, transfer of data and control of the lawful data processing. Our company, the DIARECT AG, particularly considers the Federal Data Protection Act as well as the regulations of the EU concerning the protection of personal data. 

Using this website, you agree with the saving and use of your data as described in the following. Modifications to this data protection declaration are always published on this page that you are always informed about the kind of data recorded by the DIARECT AG, and the use of them.
If required by applicable law, we may request your explicit consent to process further personal data gathered on this website or made available for us. 

Personal data
Personal data are individual information, details about personal or material circumstances of a specific or identifiable person; information and details such as full name, address, phone number, date of birth. Details that cannot be associated with the real identity of a person (information such as favoured websites or number of users etc.) are not personal data.  

Collection and processing of personal data
It is the declared aim of the DIARECT AG to recognize your wishes, understand your interests, to improve continuously our offer and to increase the attractiveness of our online offer. For this purpose, our company collects personal data as described in the following and in compliance with the applicable data protection law.
During your visit on our website our servers temporarily save the connection data of the inquiring computer and use cookies as well as further Internet technologies (in the following “automated tools” and “integrated weblinks”) to gather information about the visitors of our website and their interests. Kindly find in the following details about the used technologies and the information collected by us.
In addition, we collect and process data that you volunteer to us; when you subscribe for a newsletter, when you participate in online surveys, or place purchase orders online.

Which data do we collect and why?
By means of the collected data our company strives for offering constant personal service. The DIARECT AG only uses your data as described in this declaration or as described in the data recording. Any later change of the intended purpose is subject to your explicit consent unless the change is authorized by the applicable legal provisions.
We use and process your data for the following purposes:

  • For the order processing and delivery of your ordered products.
  • To inform you about new products, special offers and further details. Sometimes this information can include details about the products of our partners if their products provide added value.
  • To customize information about our products according to your needs. Therefore, we can provide you information about the products which you are interested in.
  • To get in contact with you, to answer to your inquiries, to give information about the dispatching and the invoicing.
  • For customer surveys and the continuous improvement of our services and products.
  • For the processing / handling of open position requests.
  • To comply with our contractual obligations.


IP addresses
We use the IP address to help diagnose problems, to administer the website and to collect demographic information. Furthermore, we use IP addresses, and where applicable, further information that you provided us with, to get knowledge about the pages used from our offer and about the interests of our visitors. The knowledge gained we use to provide you with our customized information concerning our products. Our company, the DIARECT AG, only gathers data in anonymized form and shall not link them with a registered user without prior approval. While visiting our website, only your domain name shall usually be recorded.
Our company, the DIARECT AG, only gathers data in connection with your visit on our website. We do not record personal data during your visit on websites of different other companies or organisations which do not belong to the DIARECT AG

Cookies are used to display personalized contents, and for example to adapt our information offerings to how you use our website.
However, the use of our offer is possible without cookies, too. If you decide that no cookies should be saved on your computer, you can deactivate or limit the use of Cookies only to certain websites by adjusting the appropriate settings in your browser. There is also the possibility to adjust the settings in your browser in that way that you get a notice as early as a cookie is sent. Furthermore, you can delete cookies from the hard disk of your computer at any time. However, in this case you have to reckon with the fact that the presentation of the page as well as the user guidance can be limited.

Email addresses
If you provide us with your email address, we may send you an email to get in contact with you. We will not give your email address to third parties not belonging to the DIARECT AG. At any time, you can take the decision not to receive any emails from us in future anymore.
Depending on the settings of your email programme, information may automatically be sent to the DIARECT AG, if you send an email to the DIARECT AG.

Transmission of personal data
As a globally operating company the DIARECT AG disposes of a global web presence. Therefore, information given to us on this website could also be transmitted to a further server in this country or in another country. However, as you can see in the present text, due to our global data protection guidelines being effective for our websites, your privacy is globally protected.
Within the DIARECT AG we use your data globally, to process your inquiries and orders and to improve continuously your services and products.
In case of need we disclose information to business partners, service providers, third parties or subcontractors. This may be necessary to provide a required service; for example order processing, customer service, provision of information about services and products.
When we share personal data with third parties, we only disclose the information being necessary for the provision of the service. The respective third-party provider shall use the personal data for the provision of the required service.
We do not disclose, sell or share your personal data with third parties for marketing purposes without your prior consent.
It may be the case that the DIARECT AG is forced to disclose your data and corresponding information due to an official or court order. Furthermore, we reserve the right to use your data for the assertion of legal claims or for the defence against legal claims.
In case of a takeover or a merger with a different company the disclosure or communication of personal data to potential or actual purchasers could become necessary. In this case our company, the DIARECT AG, shall strive for a high level of protection for your data.
In compliance with applicable law we reserve the right to save and disclose personal data and information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving the unauthorised use or breach of our company’s Terms and Conditions of use.

Security of personal data
The DIARECT AG takes all necessary technical and organisational safety precautions to protect your personal data being available to us, against loss and abuse. Therefore, your personal data are saved in a secure operating environment which is not available to the public. In certain cases, your data are encoded by the so-called Secure Socket Layer-Technology (SSL) for the transmission; i. e. the communication between your computer and the servers of the DIARECT AG is protected by an approved encryption procedure, if your browser uses SSL.
If you want to get in contact with us, the DIARECT AG, via email, we draw your attention to the fact that the confidentiality of the data transmitted via the Internet is not guaranteed. The content of emails can be read by third parties therefore, we recommend providing us with confidential information exclusively by postal mail.
Furthermore, our employees are obliged to respect the legal provisions concerning data protection and confidentiality (DS-GVO).

Links to different websites
Possibly our website contains links to third-party providers. The DIARECT AG is not responsible for the data protection provisions or the contents of websites going beyond the DIARECT AG.

Data management / keeping
The DIARECT AG only holds data for the time needed for the purpose or the time required by law.

Right of access and rectification
You shall be entitled to verify and rectify all personnel data that have been saved by us, if you are the opinion that they are outdated or incorrect. For this purpose, kindly send an email to the following address.

Right of withdrawal
You shall be entitled to revoke your consent to the future processing of your personal data at any time.
For this purpose, kindly send an email to the following address.

Access to personal data
Should you have any question concerning this data protection declaration, or should you want to be informed about the data which we have saved about you, kindly get in contact with our data protection officer.

Martin Behrens
Attorney at law
Bötzinger Straße 29 B
79111 Freiburg
Email: datenschutzbeauftragter(at)

Modifications of this data protection declaration
In the event of current circumstances, such as amendments to the relevant data protection provisions, we will, if necessary, update this data protection declaration.

The translated English version of this privacy policy is only having information purpose and is not legally binding. To get to the German and legally binding version click here.